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Franchise Description: Sweets and snacks are things that are loved by people all over India. If a person shares a love for sweets and snacks and wants to invest in a snacks company, this is the right place for them. Indians love to eat snacks whether it is to be eaten with chai or served to guests. Sweets are rooted in the food culture of India. Whenever there is something to celebrate, it is done by distributing and eating sweets whether it is the occasion of Diwali or someone’s birthday or any other kind of good news. And in terms of sweets and snacks, there is hardly any brand that is bigger in India than Haldiram. For decades, Haldiram has been the source of happiness for many Indian families who have been eating and sharing the company’s products with one another. Just the popularity of Haldiram is a good enough reason for an investor to invest his or her money in the company.

About the Company: Based in the city of Nagpur, Haldiram is a huge sweets and snacks manufacturing company. There are multiple locations in which the company has manufacturing plants like New Delhi, Rudrapur, Noida, Nagpur, and Gurgaon. The company has its own chain of retail stores in Delhi, Noida, Nagpur, and Kolkata. The company was founded by Shri Ganga Bhishen Agarwal in the year 1937 in the city of Bikaner, Rajasthan as a namkeen and sweets shop. In order to expand, the company opened its first manufacturing plant in Kolkata and then in 1970, a larger manufacturing plant was opened in Jaipur. In the 1990s, the company opened another manufacturing plant int the city of Delhi. In the year 2014, according to the Brand Trust Report, a study conducted by Trust Research Advisory, Haldiram was ranked 55th on the list of most trusted brands in India. The company was named the largest snack company in 2017 beating domestic as well as foreign competitors. Haldiram’s success is not only limited to India. The company has a presence in more than 80 countries in the world including places like the United Kingdom, United States, Sri Lanka, Canada, United Arab Emirates, New Zealand, and Japan.

Product Range: Haldiram has over 400 products that it provides to its customers. The company manufactures products like traditional namkeens, cookies, western snacks, Indian sweets, papads, sherbets, and pickles. Ready-to-eat food products are also made by the company for the purpose of which machinery was imported from the United States in the 90s.

Haldiram Franchise in India: The turnover of Haldiram is around 400 crore rupees and the brand’s valuation is supposed to be approximately 1,500 crore rupees. Haldiram has also managed to capture a market share of 25 percent in India. The company also aims to increase the number of outlets by 150 in the country by the end of 2020. The company has decided to expand its business and for this, they are taking the route of franchising. The company plans to expand in Tier 1 and Tier 2 cities in the country. So, taking all the statistics and numbers into consideration along with the goals the company has set for itself, the idea of investing in Haldiram looks like a great option. Haldiram also provides a lot of services and support to the franchisee to help him or her in setting up the franchise. The company provides a detailed operating manual to the owner of the franchise. A two-week training programme is another service provided by Haldiram. Along with expert guidance from the head offices in Kolkata and New Delhi, a franchisee also gets support on the field and gets assistance in regard to technical equipment.

Thanks & Regards

Team Haldiram